Leap to Your Success | Integrated Brand Design
Leap to Your Success | Integrated Brand Design
PROJECT OVERVIEW
Leap to Your Success is the business coaching brand founded by Jaclyn Strominger. As her business evolved to include podcasting, professional speaking, and workshops, she needed creative support to develop a consistent presence across several related ventures.
Working with Jaclyn on an ongoing basis, I became her go-to designer for branding, marketing materials, website updates, social media graphics, and short-form videos. We met twice a month to discuss her goals, explore ideas, and plan upcoming projects. My role was to translate her messaging and evolving direction into creative that supported each initiative while maintaining a recognizable connection to her established brand.
BRAND EXTENSION & PODCAST IDENTITY
From Leap to Your Success to Unstoppable LEADERSHIP SPOTLIGHT
Working from the existing Leap to Your Success identity, I developed a complementary visual identity for Jaclyn's Unstoppable Leadership Spotlight podcast. The goal was to give the show its own recognizable personality while maintaining a clear connection to her established business.
I carried forward elements of the original branding, including the color palette and running figure, while exploring new typography, compositions, and ways to integrate those elements into the podcast identity.
To ensure the branding would work across different applications, I developed horizontal and stacked logo configurations with alternate color treatments, including single-color and reversed versions for use on light and dark backgrounds. This provided a flexible identity system that could be applied consistently across the podcast's promotional materials.
Existing Brand Identity
Podcast Identity Development
PODCAST PROMOTION & CONTENT DEVELOPMENT
To promote individual episodes of Unstoppable Leadership Spotlight, I developed a reusable press release template and coordinating social media graphics. Each piece could be customized with guest photography, episode details, and promotional messaging while maintaining a consistent visual identity. The examples below show the original template, a completed release featuring Jim Fielding, and its corresponding social media promotion.
Reusable Podcast Press Release Template
Completed Episode Promotion: Jim Fielding
Coordinated Social Media Episode Promotion
SHORT-FORM VIDEO & MOTION GRAPHICS
I also edited podcast recordings into shorter promotional clips for social media, selecting segments and incorporating branded motion graphics and supporting audio. The goal was to create engaging, easily recognizable content that could introduce individual episodes and encourage viewers to explore the full conversations.
SOCIAL MEDIA CONTENT
Leap TO YOUR SUCCESS
In addition to the podcast, I developed ongoing social media graphics for Leap to Your Success, supporting Jaclyn's work as a business coach.
Working from the messaging and captions she provided, I created visual content focused on leadership, business growth, motivation, and personal development. Each design was tailored to its message while incorporating elements of the established brand.
The goal was to maintain a recognizable visual identity while introducing enough variety in typography, imagery, and composition to keep the content engaging.
Photography-Based Leadership Graphic
Expressive Typography & Visual Hierarchy
Photography & Editorial Composition
Leadership in Motion: Short-Form Video & Animated Graphics
WORKSHOP CAMPAIGN & LANDING PAGE
NETWORK 2 NET WORTH
To promote Jaclyn's Network 2 Net Worth workshop, I developed a coordinated campaign that extended the existing Leap to Your Success branding across a dedicated landing page, social media graphics, and short-form promotional video.
I designed the landing page around the workshop's messaging, incorporating branded imagery, a custom repeating background pattern, a countdown timer, and a registration form. The layout was designed to guide visitors from learning about the event to signing up.
I also created supporting social media graphics and animated promotional content to build awareness and encourage registration. By carrying the same typography, colors, and visual elements across each piece, I established a cohesive campaign identity that connected the promotional materials with the registration experience.
Workshop Registration Landing Page
Custom landing page featuring branded graphics, countdown timer, and registration form.
Landing page reconstructed for portfolio presentation using replacement copy.
Event Awareness: Make the Connection
Photography-driven social media promotion.
Workshop Teaser: Animated Promotional Video
Animated typography and branded motion graphics.
Registration Promotion: Save Your Spot
Bold typography and a clear call to action.
Workshop Promotion: Video Editing & Captions
Edited footage with synchronized captions and branded transitions.
PERSONAL BRANDING
PRINT MEETS DIGITAL
As Jaclyn expanded her professional speaking career, I developed a personal identity that complemented her existing business branding while establishing a recognizable presence under her own name.
The identity incorporated a custom name treatment, a monogram using her initials, and supporting graphic elements. The business cards feature a bold red and black palette, rounded corners, and a subtle geometric pattern enhanced with raised spot UV coating over a soft-touch velvet laminate.
To extend the experience beyond the printed card, I designed and built a complementary mobile landing page accessible through a QR code. The page carried the same visual styling into a digital format, giving recipients a convenient way to explore Jaclyn's online presence.
By connecting the physical business card with a purpose-built digital experience, I was able to create a practical application of the identity that combined branding, print production, and web design.
Specialty Business Cards - Raised Spot UV & Velvet Lamination
Front
Back
QR-Connected Mobile Landing Page - Digital Brand Extensio
